PHILADELPHIA

PHILADELPHIA

Philly, are you ready?

Let’s get into it.

Here’s everything you need to know to make the most of the experience.

Friday, May 30

ROOTS CON
Punch Line Philly – 33 E Laurel St, Philadelphia, PA 19123
Con Start Time: 11:30 AM EST

  • A STARZ rep will be on site at 1:30 PM for early Roots Picnic pass pickup.

  • The STARZ Panel featuring Da’Vinchi and Big Tank, hosted by Loren LaRosa, kicks off at 2:30 PM EST.

  • Guest list check-in will be required at arrival, with seats reserved for attendees.

Saturday, May 31

ROOTS PICNIC
Fairmount Park
Entrance is through the The Mann Center for the Performing Arts
5201 Parkside Avenue, Philadelphia
Doors Open: 1:00 PM EST

  • A STARZ rep will be stationed at a TBD location for pass handout—final details coming soon.

  • Be sure to hit the STARZ Booth at 1:00 PM for activation time, content capture, and a special surprise just for you.


Content Creation Guidelines – Roots Picnic

Please note: You are attending as a guest of STARZ, not as an official influencer or paid representative. To ensure compliance with legal and brand guidelines, do not mention STARZ or BMF in any caption copy across social platforms. However, you may reference both within the content itself (i.e., in videos or audio).


What to Capture:

  • All Content Within the BMF Activation:
    Feel free to document the full BMF-branded experience. This includes the space’s design, interactive installations, guest engagement, interviews, user reactions, immersive content, and UGC-style moments.

  • General Festival Vibes:
    You may capture crowd shots, ambient sound, decor, and overall festival energy. Highlighting the Roots Picnic atmosphere is welcome if done in a tasteful, generic way.

    Thank you for respecting these guidelines and helping create an authentic, exciting view into the event!

More information to come, as the weekend approaches!